对应课程:点击查看
起止时间:2020-02-25到2020-05-22
更新状态:已完结
Unit 1 Brands Unit 1 单元测验
1、 The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ____ .
A:brand stretching
B:brand loyalty
C:brand awareness
D:brand equity
答案: brand stretching
2、 Consumers who always buy Levi’s when they need a new pair of jeans are showing ____ .
A:brand stretching
B:brand loyalty
C: brand awareness
D: brand equity
答案: brand loyalty
3、 The use of BMW cars and Nokia phones in James Bond films are examples of _____ .
A:product endorsement
B: product placement
C: product cycle
D: product range
答案: product placement
4、 Cheap but good Chinese products have brought _____ to Americans by giving them more choices and reducing the country’s inflation rate.
A:intangible benefits
B: tangible benefits
C: outsource
D: disadvantage
答案: tangible benefits
5、 Not enough people recognize our logo; we need to spend a lot more on raising_____ .
A:brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: brand awareness
6、 David Beckham advertising Vodafone is an example of _____ .
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: product endorsement
7、 _____ refers to the value, both tangible and intangible, that a brand adds to a product/service.
A: Brand loyalty
B:Brand awareness
C: Brand equity
D: Brand name
答案: Brand equity
8、 ____ refer to the statistical data of a population, especially those showing average age, income, education, etc.
A:Focus group
B: Customers
C: Stockers
D: Demographics
答案: Demographics
9、 The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
A:logo
B: brand
C: name
D:slogan
答案: logo
10、 For example, if a company has 1.5 million shares outstanding at a share price of $25, its _____ is $37.5 million.
A:market cap
B: profit
C: maximum value
D: capital
答案: market cap
11、 In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.
A:正确
B:错误
答案: 正确
12、 Note-taking should take place during class.
A:正确
B:错误
答案: 错误
13、 If textbook assignments are boring, the student does not have to complete them.
A:正确
B:错误
答案: 错误
14、 It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
A:正确
B:错误
答案: 错误
15、 Before a class begins, it is important to review notes from reading assignments and previous lectures.
A:正确
B:错误
答案: 正确
16、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ______ (1), this is the only way to solve our current problems.
答案: In my opinion
17、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think John: ______ (2) focus on our brand image first? That’s the key issue!
答案: Why don’t we
18、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Andy: ______ (3) I can’t agree. What we need is a wider product range.
答案: I’m afraid
19、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Clara: ______ (4) dong both? We can stretch our brand and improve our image at the same time.
答案: How about
20、 Directions: Complete the response to Jack’s questions below. Why don’t we In my opinion How about I’m afraid I see I think Victor: ______ (5) what you mean, but we’ve got to start somewhere, and a new image is more important at this stage.
答案: I see
Unit 4 Advertising Unit 4 单元测验
1、 1. His speech last night was _______ and full of energy.
A:environmentally-friendly
B:emotionally-charged
C:brightly-coloured
D:elegantly-behaved
答案: emotionally-charged
2、 2. Advertising to children is of _______ to lawmakers, the industry and the general public.
A:indifference
B:misunderstanding
C:schedule
D:concern
答案: concern
3、 3. The declaration deals with disarmament and the non-_______ of nuclear weapons.
A:determination
B:evolution
C:proliferation
D:invention
答案: proliferation
4、 4.Advertising is _______ of being a factor in causing children‘s obesity.
A:accused
B:convinced
C:denied
D:informed
答案: accused
5、 5. People with high blood pressure are especially _______ to diabetes.
A:responsible
B:vulnerable
C:knowledgeable
D:reasonable
答案: vulnerable
6、 6. Japan is _______ to earthquakes.
A:object
B:inject
C:subject
D:project
答案: subject
7、 7. In some locations retail stores and media companies team _______ to operate kids clubs — a form of marketing.
A:in
B:out
C:on
D:up
答案: up
8、 8. A summary is a faithful reproduction of the original and it should contain only the author’s views, so you should try to be as _______ as possible.
A:subjective
B:objective
C:inventive
D:imaginative
答案: objective
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