2020-02-25到2020-05-22
Unit 1 Brands Unit 1 单元测验
1、 The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ____ .
A:brand stretching
B:brand loyalty
C:brand awareness
D:brand equity
答案: brand stretching
2、 Consumers who always buy Levi’s when they need a new pair of jeans are showing ____ .
A:brand stretching
B:brand loyalty
C: brand awarenes