标签：brandawareness

2020-03-11到2020-09-30

Unit 1 Brands Unit 1 单词小测

1、 ______ refers to the tendency of a customer to continue buying a particular product.

A:Brand stretching
B:Brand awareness
C:Brand loyalty
D:Brand leader
答案: Brand loyalty

2、 A famous brand with a long history is ____.

A:classic brand
B:luxury brand
C:brand leader
D:brand manager
答案: classic brand

3、 _ re

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2020-02-25到2020-05-22

Unit 1 Brands Unit 1 单元测验

1、 The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ____ .

A:brand stretching
B:brand loyalty
C:brand awareness
D:brand equity
答案: brand stretching

2、 Consumers who always buy Levi’s when they need a new pair of jeans are showing ____ .

A:brand stretching
B:brand loyalty
C: brand awarenes

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