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起止时间:2021-09-06到2022-01-30
更新状态:每周周末更新
Unit 2 Marketing Unit 2 Quiz
1、 If you’re looking to boost customer satisfaction, one of the most promising places to start is______.
A:customer management
B:customer service
C:financial goals
D:stakeholder interest
答案: customer service
2、 It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
A:positive
B:negative
C:unknown
D:neutral
答案: positive
3、 A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
A:stake risks
B:stock options
C:stock prices
D:share dividends
答案: stock prices
4、 Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A:larger effect
B:no effect
C:less effect
D:equal effect
答案: larger effect
5、 Customer service calls involve direct interaction between ______.
A:companies and manufactures
B:manufactures and distributors
C:customers and distributors
D:companies and their customers
答案: companies and their customers
6、 One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
A:tasty
B:foreign
C:toxic
D:native
答案: foreign
7、 The stakes are high. What does the underlined word ” stakes ” probably mean?
A:stock
B:steak
C:shares
D:risk
答案: risk
8、 Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
A:正确
B:错误
答案: 正确
9、 The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
A:正确
B:错误
答案: 错误
分析：The competition comes from other products such as lower-calorie yogurts and low-fact-ice cream.
10、 Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
A:正确
B:错误
答案: 正确
11、 “Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
A:正确
B:错误
答案: 正确
12、 The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.
A:正确
B:错误
答案: 正确
13、 Many consumers believe that low fat means low calorie.
A:正确
B:错误
答案: 错误
分析：One reason is that many consumers who were initially excited about being able to buy a good tasting, low-fat frozen dessert have realized that low fat does not necessarily mean low calorie.
14、 As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.
A:正确
B:错误
答案: 正确
15、 Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.
A:正确
B:错误
答案: 错误
分析：Americans seem to swing back and forth in their yearnings for low fat and rich taste.
Unit 8 Customer Service Unit 8 Quiz
1、 Low-quality customer service might lead to the _____.
A:customer churn
B:customer survey
C:low product prices
D:few suppliers
答案: customer churn
2、 The drawbacks of automated customer service might include ______.
A:limited service time
B:lacking flexibility
C:requiring a large number of employees
D:requiring much attention from managers
答案: lacking flexibility
3、 The luxurious employee training offered by the Four Seasons Hotels is called ______.
A: “study tour”
B:“familiarization stay”
C: “academic conference”
D:“package holiday”
答案: “familiarization stay”
4、 In a department store when a gift ___ is exchanged it’s stamped with the details of the store.
A:voucher
B:permit
C:stock
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