对应课程:点击查看
起止时间:2020-02-22到2020-07-12
更新状态:已完结
Unit 1 Marketing Unit 1 Quiz on Vocabulary
1、 They think that pharma companies simply manufacture these drug and then charge exorbitant prices for them.
A:produce
B:sell
C:supply
D:buy
答案: produce
2、 We have to keep investing in the development of every available source of American-made energy.
A:reliable
B:suitable
C:valid
D:identifiable
答案: valid
3、 The boy ushered the patron to a reserved seat.
A:friend
B:partner
C:investor
D:customer
答案: customer
4、 Climbing the next ridge, I finally caught a glimpse of what I had come for.
A:glance
B:stare
C:gaze
D:glare
答案: glance
5、 The recent decline in gasoline consumption is my first example that there is hope.
A:water
B:gas
C:electricity
D:heat
答案: gas
6、 Capital gains rises 33% from 15% to 20%, still a bargain if there are capital gains.
A:special
B:contract
C:treaty
D:agreement
答案: agreement
7、 This is about more than simply a financial transaction, one company taking over another.
A:transition
B:transmission
C:transformation
D:trade
答案: trade
8、 The company’s two strongest intangible assets are its technology and how it manages its alliances.
A:fictitious
B:monetary
C:profitable
D:invisible
答案: invisible
9、 But I think of airlines as packagers of seats, a perishable commodity like bananas.
A:soft
B:popular
C:stale
D:promising
答案: stale
10、 Supporters were encouraged to bring along canned food and essential supplies to help those trapped.
A:important
B:handy
C:portable
D:expensive
答案: important
11、 Reducing and controlling fear is a very difficult thing to achieve when you ________ new, exciting and different challenges. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: are surrounded by
12、 But I learned something every time I ________ an exam, and to me, that’s one of the best things about certification. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: prepared for
13、 Unlike vocational skills that ________ person to person, everyone can improve their attitude. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: vary from
14、 This patient should ________ the others. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: be separated from
15、 It’s wet and rains a lot but right now, it’s the golden season to ________ there. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: take a tour
16、 We have not ________ any issues throughout our evaluation. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: come across
17、 Its product line ______ televisions, digital cameras, MP3 players, DVD players and videocassette recorders. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: consists of
18、 You can ________ and off access to any of these groups. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: turn on
19、 They ________ decisions on strategy and territory. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: (以下答案任选其一都对)are involved in;
were involved in
20、 It takes about 365 days for the earth to make a complete revolution around the sun. ________, the moon takes 29 days or so to make a complete cycle around the earth. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: In contrast
Unit 1 Marketing Unit 1 Quiz on Cloze
1、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:sure
B:ensure
C:certain
D:certainly
答案: ensure
2、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:believed
B:conceited
C:conceived
D:produced
答案: conceived
3、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:future
B:rich
C:poor
D:potential
答案: potential
4、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:limited
B:unlimited
C:definite
D:undefined
答案: limited
5、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:kinds
B:styles
C:prices
D:products
答案: styles
6、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:packaging
B:future
C:product
D:market
答案: packaging
7、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:doubted
B:tested
C:limited
D:sold
答案: tested
8、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:achieve
B:reach
C:maintain
D:remain
答案: achieve
9、 Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
A:found
B:devastated
C:associated
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