对应课程:点击查看
起止时间:2021-09-18到2022-01-31
更新状态:暂停更新
第一单元 开发信 1.7 单元测试
1、 在写开发信时,下列哪句表述不能给客户留下较为深刻的印象?
A:We met each other in the last Canton Fair and took a photo together. You told me that you are interested in our Bluetooth watch.
B:Attached please find our product catalogue and company brochure. Hope you will find something of your interest.
C:I have learnt from Alibaba that you are in need of leather shoes for kids. We have the right kind of shoes which are the best-selling in your market.
D:If you reply “Yes” by Jan. 3rd, I will send you the product details and give you a 3% discount for the first order.
答案: Attached please find our product catalogue and company brochure. Hope you will find something of your interest.
2、 开发信正文通常包括以下4个核心内容:①逐项列明产品的3-5项特点/优点②信息来源③问候和简单自我介绍④产品信息:市场最新或热卖产品这四项内容在开发信中的正确顺序应该是:
A:④②①③
B:③②④①
C:②③④①
D:①②③④
答案: ③②④①
3、 下列是关于开发信的撰写原则,其中表述不正确的是:
A:可以插入超链接
B:邮件内容简洁友好
C:邮件不易过大,一般控制在200KB以内。
D:选择定时发送,一般在客户工作时间的早上发送。
答案: 可以插入超链接
4、 下列开发信主题栏中,撰写不恰当的是:
A:SGS approved furniture from ABA China
B:2019 bestselling LED Par from MSF China
C:80W Post Light___VKS
D:This is best-selling Bluetooth watch from China
答案: This is best-selling Bluetooth watch from China
5、 开发信主题栏的正确结构是:
A:形容词+产品名+公司简称
B:公司简称+产品名
C:公司简称+客户名称简称
D:形容词+客户名称简称
答案: 形容词+产品名+公司简称
6、 下列有关邮件签名档的表述不正确的是:
A:签名档通常位于邮件的结尾部分
B:签名档其实就是外贸业务员的名片
C:签名档主要包括业务员的姓名、职务、公司名及公司Logo、联系电话、传真、社交媒体以及公司网址等信息
D:签名档对新客户比较重要,但对于老客户来说,不是那么重要
答案: 签名档对新客户比较重要,但对于老客户来说,不是那么重要
7、 下列哪个词组的意思是“进口商”
A:Exporter
B:Importer
C:Manufacture
D:Dealer
答案: Importer
8、 下列哪个词组不能表达“优质的售后服务”:
A:The high quality after-sale service
B:The first-class after-sale service
C:The good after-sale service
D:The first after-sale service
答案: The first after-sale service
9、 下列哪个词组不能表达我们的价格很有优势:
A:the most competitive price
B:the unreasonable price
C:the most favorable price
D:very reasonable price
答案: the unreasonable price
10、 下列哪个词组表示“代工”:
A:OEM (original equipment manufacturer)
B:ODM (original design manufacturer)
C:QC (quality control)
D:R&D (Research and development)
答案: OEM (original equipment manufacturer)
11、 下列哪句表达的是“我们公司在这个领域有20多年的经验。”
A:Our company has about 20 years’ experience in the field.
B:Our company has more than 20 years’ experience in the field.
C:Our company has less than 20 years’ experience in the field.
D:Our company has 20 years’ experience in the field.
答案: Our company has more than 20 years’ experience in the field.
12、 下列哪句不能表达“我们公司主要生产和出口家用电器(home appliances)。”
A:Our company mainly manufactures and exports home appliances.
B:Our company mainly deals in producing and exporting home appliances.
C:Our company is mainly engaged in home appliances production and exporting.
D:Our company is in home appliance produce and export.
答案: Our company is in home appliance produce and export.
13、 下面哪句不能表达“我们的产品受到欧洲客户的欢迎。”
A:Our products are well received in Europe.
B:Our products are popular in Europe.
C:Our products sell well in Europe.
D:Our products sell good in Europe.
答案: Our products sell good in Europe.
14、 下面哪句的意思是“我们可提供免费样品,交货迅速。”
A:We offer samples and fast delivery.
B:We offer free samples and fast delivery.
C:We offer well samples and fast delivery.
D:We offer samples and delivery.
答案: We offer free samples and fast delivery.
15、 请选择常用的开发客户的渠道:(多选题)
A:搜索引擎,如google,biying以及B2B平台,如 阿里巴巴,中国制造
B:行业展会,如珠宝展,灯具展
C:社交平台,如领英,微信
D:海关数据
答案: 搜索引擎,如google,biying以及B2B平台,如 阿里巴巴,中国制造 ;
行业展会,如珠宝展,灯具展;
社交平台,如领英,微信;
海关数据
16、 在写开发信前,有经验的业务员通常会进行一些前期准备工作,下列哪些准备工作有助于撰写一封能打动客户的开发信?(多选题)
A:登录客户公司网站,了解客户的基本信息和经营范围。
B:找到具体负责人的信息,进行精准营销。
C:通过海关数据,了解客户现有供应商的信息,并做产品对比分析,找到打动客户的产品卖点。
D:找到一些开发信的样本,进行仿写。
答案: 登录客户公司网站,了解客户的基本信息和经营范围。;
找到具体负责人的信息,进行精准营销。;
通过海关数据,了解客户现有供应商的信息,并做产品对比分析,找到打动客户的产品卖点。
第二单元 询盘和发盘 2.7单元测试
1、 如果客户询盘中的需求明确,卖方回复时采取策略是:
A:针对客户业务范围介绍产品或者介绍公司主打产品并且随函付寄公司产品画册
B:针对客户的目标产品报价,表明愿意提供样品,并询问客户的邮寄地址
C:重点介绍公司的优势
D:介绍公司所有产品并报最优惠价格
答案: 针对客户的目标产品报价,表明愿意提供样品,并询问客户的邮寄地址
2、 下面哪一个句子旨在询问客户的目标产品?
A:Here are our main catalogues below.
B:Please find our company profile in attachment.
C:Would you please confirm the products of your interest and the exact quantity you would like to order?
D:The offer, with the discount will be made upon the receipt of your specific inquiry.
答案: Would you please confirm the products of your interest and the exact quantity you would like to order?
3、 下面四句话是发盘函的内容要点,其正确顺序是:① As requested, we offer as follows: 1,000 pairs of Women’s boots (WB-S) at USD 66 per pair CIF New York for August shipment② Thanks for your inquiry③ Payment is by L/C 30 days④ As demand for our products is increasing, we recommend your early decision
A:①②③④
B:④③②①
C:②①③④
D:②①④③
答案: ②①③④
4、 下面哪个词组能表达“装运期”?
A:delivery date
B:date of shipment
C:ETD
D:ETA
答案: date of shipment
5、 下面哪个缩写能表达“最小订单量”?
A:AWB
B:CTN
C:COD
D:MOQ
答案: MOQ
6、 下面哪个词组能表达“供现货”?
A:supply directly from the factory
B:have a large stock of the goods
C:supply from the stock
D:have a short supply of the goods
答案: supply from the stock
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