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起止时间:2021-09-16到2022-01-31
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IV. Media—Broadcasting, Newspapers and Television英国媒体：广播，报纸和电视 (周欣迓) 第4章单元测验
1、 The BBC is mainly financed by ______.
A:payment from all people who possess TV sets
B:the income from advertisements
C:some large corporations
D:the British government
答案: payment from all people who possess TV sets
2、 Who had ever the only control of the airwaves in the UK EXCEPT?
A:General Post Office
B:the British Broadcasting Company
C:the British Broadcasting Corporation
D:the British government
答案: the British government
3、 Which of the following about the BBC is NOT true?
A:The BBC is run under a Royal Charter since its establishment.
B:Today the BBC provides more radio broadcasting than television output.
C:The BBC provides not only national broadcasting service but also world service.
D:The BBC is a private corporation.
答案: The BBC is a private corporation.
4、 Which of the following is a tabloid?
A:The Sun
B:Sunday Times
C:Morning Star
D:The Economist
答案: The Sun
5、 Among Britain’s quality press, the following newspapers are regarded as the “Big Three” EXCEPT ______.
A:The Times
B:The Guardian
C:The Observer
D:The Daily Telegraph
答案: The Observer
6、 Which of the following is NOT true about the Times?
A:Murdoch began to become famous through the purchase of The Times.
B:When John Walter III controlled the paper, he built the reputation of The Times.
C:The Times is the most popular newspaper in the U.K.
D:It was the founder, John Walter, who changed the name to The Times.
答案: The Times is the most popular newspaper in the U.K.
7、 All the following are commercial television broadcasters EXCEPT ______.
A:BBC One and BBC Two
B:Channel 3
C:Channel 4
D:ITV
答案: BBC One and BBC Two
8、 __ is reflected by criticism toward television since its creation.
A:The conflict between audiences and advertisers
B:The conflict between low-viewing programmes and popular programmes
C:Competition in the advertising market
D:A pressure on broadcasters such as ITV
答案: A pressure on broadcasters such as ITV
9、 The “lowest common denominator”refers to ______.
A:a term in mathematics
B:the majority of people who easily accept low standards
C:common audience
D:common people
答案: the majority of people who easily accept low standards
10、 Newton N. Minow said, “if each of the audience sit down in front of their television set for a day, until the station signs off, I can assure you that what you will observe is ______.”
A:a cultural wasteland
B:a neglected land
C:a desert
D:a barren land
答案: a cultural wasteland
V. A Country of Countries—Geography and Tourist Attractions 国中之国：英伦地理知识和旅游景点（唐加宁） 第5章单元测验
1、 The full name of Britain is ______?
A:Great Britain
B:the United Kingdom
C:the United Kingdom of Great Britain and Northern Ireland
D:the United Kingdom of Great Britain
答案: the United Kingdom of Great Britain and Northern Ireland
2、 United Kingdom is not a single country, but instead is a country of countries. It contains inside of it _ co-equal and sovereign nations.
A:Three
B:Four
C:Five
D:Six
答案: Four
3、 _____ is the most important river in Scotland.
A:The Clyde River (克莱德河）
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