对应课程:点击查看
起止时间:2021-08-23到2022-01-31
更新状态:每周周末更新
Unit 1 Business Ethics Unit 1 Quiz
1、 The CSC idea is to instill ______ and leadership skills for less-structured, diverse business environment and cultures.
A:managerial confidence
B:market competence
C:global perspective
D:partnership
答案: global perspective
2、 Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.
A:legal compliance
B:regulatory cost
C:operation for a reputation
D:business priority
答案: regulatory cost
3、 The alignment of charitable giving with business strategy, company skills and market needs is called ______.
A:shareholder responsibility
B:CSR value curve
C:performance assessment
D:strategic philanthropy
答案: strategic philanthropy
4、 The potential drawback of this investment ______ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A:return
B:portfolio
C:classification
D:collection
答案: portfolio
5、 Trust is the foundation of the BBC ______; we are independent, impartial and honest.
A:business value
B:corporate values
C:corporate ethic
D:business ethics
答案: corporate values
6、 On the accomplishment of CSC assignment, employees hone their cultural and ______ literacy.
A:educational
B:technological
C:legal
D:marketplace
答案: marketplace
7、 ______ is the process of designing, launching and running a new business, which is often initially a small business.
A:Entrepreneurship
B:Starting-up
C:Business renovation
D:Entrepreneur spirit
答案: Entrepreneurship
8、 I don’t think I will take a(n) role, but rather become a consultant on merchandise and marketing.
A:execute
B:exempting
C:executive
D:cutting-edge
答案: executive
9、 Pro bono is a Latin phrase for ______ undertaken voluntarily and without payment.
A:quality control
B:growth strategy
C:professional work
D:entrepreneurial work
答案: professional work
10、 许多企业社会责任倡议，包括减少能源消耗等，都是有助于降低成本结构或者增加产能的双赢局面。The underlined phrase “双赢局面” is in English.
A:win-win outcome
B:wining opportunities
C:win-win scenarios
D:winning situations
答案: win-win scenarios
11、 Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual.In Chinese, “code of conduct” is ______.
A:行动密码
B:行为准则
C:管理规范
D:行动管理
答案: 行为准则
12、 Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
A:正确
B:错误
答案: 错误
分析：Legal compliance usually occurs first on the CSR Value Curve.
13、 CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.
A:正确
B:错误
答案: 正确
14、 Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
A:正确
B:错误
答案: 正确
15、 Companies are beginning to align business objectives with CSR so as to reduce cost and enter less favorable market.
A:正确
B:错误
答案: 错误
分析：Companies are beginning to align business objectives with CSR so as to bring competitive differentiation, permission to enter new markets, and favorable positioning in the talent wars.
Unit 2 Marketing Unit 2 Quiz
1、 If you’re looking to boost customer satisfaction, one of the most promising places to start is______.
A:customer management
B:customer service
C:financial goals
D:stakeholder interest
答案: customer service
2、 It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
A:positive
B:negative
C:unknown
D:neutral
答案: positive
3、 A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
A:stake risks
B:stock options
C:stock prices
D:share dividends
答案: stock prices
4、 Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A:larger effect
B:no effect
C:less effect
D:equal effect
答案: larger effect
5、 Customer service calls involve direct interaction between ______.
A:companies and manufactures
B:manufactures and distributors
C:customers and distributors
D:companies and their customers
答案: companies and their customers
6、 One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
A:tasty
B:foreign
C:toxic
D:native
答案: foreign
7、 The stakes are high. What does the underlined word ” stakes ” probably mean?
A:stock
B:steak
C:shares
D:risk
答案: risk
8、 Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
A:正确
B:错误
答案: 正确
9、 The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
A:正确
B:错误
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