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起止时间:2020-03-23到2020-06-30
更新状态:已完结
Chapter10 Marketing Channels： Delivering Customer Value Exam： Chapter 10
1、 Some retailing stores provide a narrow product line, but with a rich variety, such as bookstores, apparel stores, sporting-goods stores, and furniture stores. Those are called _______.
A:department stores
B:speciality stores
C:supermarkets
D:convenience stores
答案: speciality stores
2、 Which of the following is not the feature of supermarkets?
A:Low-cost
B:Low-margin
C:Low-volume
D:Self-service
答案: Low-volume
3、 ____ is the practice of shoppers visiting stores to learn about and try products and later purchasing them at lower prices online.
A:Prospecting
B:Warehousing
C:Retailing
D:Showrooming
答案: Showrooming
4、 ______ are independently owned businesses that take title to all merchandise handled.
A:Merchant wholesalers
B:Brokers
C:Agents
D:None of the above
答案: Merchant wholesalers
5、 Channel __ refers to the disagreements among marketing channel members on goals, roles, and rewards.
A:conflict
B:mistake
C:confusion
D:chaos
答案: conflict
6、 Downstream partners are mainly the ____ who directly sell the cars to the customers.
A:suppliers
B:distributors
C:intermediaries
D:clients
答案: suppliers
7、 All the members in the channel are connected by several types of flows. These include _______.
A:the physical flow of products
B:the flow of ownership
C:the payment flow
D:All the above
答案: All the above
8、 The _ flow is part of the logistics, including transporting and storing goods.
A:payment
B:physical
C:information
D:ownership
答案: physical
9、 For __ flow, the channel members help negotiate with the buyers to reach an agreement on price and other terms of the offer.
A:payment
B:physical
C:information
D:ownership
答案: payment
10、 Factory outlets are owned and operated by manufacturers, offering favourable prices on a wide range of mostly __, _, or _ goods.
A:surplus
B:discounted
C:household
D:irregular
答案: surplus;
discounted;
irregular
11、 The supply chain consists of two major parties. They are __ partners and ___ partners.
A:upstream
B:upper-level
C:downstream
D:lower-level
答案: upstream;
downstream
12、 The dramatic growth of digital shopping, or combined digital and in-store shopping, has added a new dimension to shopper marketing.
A:正确
B:错误
答案: 正确
13、 Discount store is a store that carries standard merchandise sold at lower prices with lower margins, with low volumes.
A:正确
B:错误
答案: 错误
14、 The wholesaler has more contacts and is often more trusted by the buyer than the distant manufacturer.
A:正确
B:错误
答案: 正确
15、 Brokers and Agents, are different from merchant wholesalers. They do take possession of the goods.
A:正确
B:错误
答案: 错误
16、 The distinction between large retailers and large wholesalers is increasingly obvious.
A:正确
B:错误
答案: 错误
17、 Marketing channels are part of the upstream partners.
A:正确
B:错误
答案: 错误
18、 It is a good idea to involve as many channel members as possible.
A:正确
B:错误
答案: 错误
19、 Direct marketing channel has no intermediary level. The company sells directly to consumers.
A:正确
B:错误
答案: 正确
20、 Horizontal conflict occurs among firms at the same level of the channel. Whereas vertical conflict occurs between different levels of the same channel.
A:正确
B:错误
答案: 正确
Chapter 11 Engaging Customers Exam： Chapter 11
1、 The objectives that a good brand will achieve include to deliver the _ clearly to confirm your credibility, to emotionally connect your target prospects with your product and or service.
A:picture
B:message
C:painting
D:drawing
答案: message
2、 The word media refers to the means of ___.
A:telecommunication
B:communication
C:imagination
D:stratification
答案: communication
3、 Promotion relies heavily on various forms of _.
A:advertising
B:communication
C:media
D:intermediary
答案: media
4、 The PR specialists create and put newsworthy information in the news media to attract the audience’s attention. This PR activity is called _______.
A:Product publicity
B:Press relations
C:Public affairs
D:Government relations
答案: Press relations
5、 The relationships built and maintained with community is called _____.
A:Product publicity
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