对应课程:点击查看
起止时间:2020-02-17到2020-07-30
更新状态:已完结
Chapter 1 Marketing Basics Exam： Chapter 1
1、 Advertising and selling are only the tip of the marketing______
A:hamburger
B: ice cream
C: iceberg
D:sandwich
答案: iceberg
2、 The goal of marketing is to create value for customers in order to __ value (in monetary terms) from customers in return.
A:keep
B:capture
C:take
D:move
答案: capture
3、 In a narrower business context, marketing involves building profitable, _exchange relationships with customers.
A:value-taken
B:value-token
C:value-laden
D:value-chosen
答案: value-laden
4、 Business will ultimately _ the rewards of value from consumers in the forms of sales, profits and long-term customer equity.
A:treat
B:see
C:deliver
D:reap
答案: reap
5、 Marketing can be defined as the __ by which businesses create value for customers and build strong relationships to capture value from customers in return.
A:result
B:process
C:stage
D:point
答案: process
6、 In this digital age, the way we communicate, access and share information, enjoy entertainment and do shopping have been totally ___ and reshaped.
A:altered
B:toppled
C:changed
D:adjusted
答案: toppled
7、 Though the post-recession recovery brings __ back to consumers, they still tend to buy less, spend less and save more.
A:profits
B:benefits
C:advantages
D:means
答案: means
8、 After the 2008 financial tsunami and its aftermath, consumers are moving from mindless to __ consumption.
A:mindful
B:meaningful
C:positive
D:practical
答案: mindful
9、 Marketing is more concerned with creating, building, ___ and __ relationships with customers.
A:gaining
B:maintaining
C:enhancing
D:increasing
答案: maintaining;
enhancing
10、 Marketers seem to know everything about you, from your habits to your preferences. They reach you _, ___ and _.
A:directly
B:personally
C:interactively
D:promptly
答案: directly;
personally ;
interactively
11、 Deficiency needs include:
A:Esteem needs
B:Friendship and love
C:Security needs
D:Physiological needs
答案: Esteem needs;
Friendship and love;
Security needs;
Physiological needs
12、 Safety needs include:
A:Physical safety
B:Financial security
C:Savings account
D:Disability accommodations
答案: Physical safety;
Financial security;
Savings account;
Disability accommodations
13、 Today, companies are sourcing more supplies and components abroad and developing new products for specific market. The key words here are:
A:globalization
B:global sourcing
C:localization
D:foreignization
答案: globalization;
global sourcing ;
localization
14、 When it comes to making purchasing decisions, consumers tend to stress more on features like ___, _ and ______.
A:value-for-money
B:practicality
C:attractiveness
D:durability
答案: value-for-money;
practicality ;
durability
15、 Traditionally, many people think of marketing as only advertising and selling. But in this new century, marketing must be understood in the sense of satisfying customer needs.
A:正确
B:错误
答案: 正确
16、 In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.
A:正确
B:错误
答案: 错误
17、 What marketers need to do is to construct a seller-driven marketing strategy.
A:正确
B:错误
答案: 错误
18、 The ultimate purpose of developing new products is to satisfy customer needs.
A:正确
B:错误
答案: 正确
19、 The need for self-actualization is placed at the middle of Maslow’s Hierarchy of Needs.
A:正确
B:错误
答案: 错误
20、 If these ‘deficiency needs’ are not met, the individual will feel anxious and tense.
A:正确
B:错误
答案: 正确
21、 Needs of different levels should be met one by one, level by level.
A:正确
B:错误
答案: 错误
22、 Humans need to feel a sense of belonging and acceptance among their social groups, regardless whether these groups are large or small.
A:正确
B:错误
答案: 正确
23、 Belonging needs may overcome the physiological and security needs, depending on the strength of the peer pressure.
A:正确
B:错误
答案: 正确
24、 People often engage in a profession or hobby to gain recognition and respect.
A:正确
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