对应课程:点击查看
起止时间:2020-03-11到2020-09-30
更新状态:已完结
Unit 1 Brands Unit 1 单词小测
1、 ______ refers to the tendency of a customer to continue buying a particular product.
A:Brand stretching
B:Brand awareness
C:Brand loyalty
D:Brand leader
答案: Brand loyalty
2、 A famous brand with a long history is ____.
A:classic brand
B:luxury brand
C:brand leader
D:brand manager
答案: classic brand
3、 _ refers to the brand with the largest market share.
A:Classic brand
B:Brand leader
C:Brand manager
D:Brand value
答案: Brand leader
4、 _ is the knowledge which consumers have of a brand.
A:Brand image
B:Brand essence
C:Brand loyalty
D:Brand awareness
答案: Brand awareness
5、 The fundamental spirits of the brand is ____.
A:brand stretching
B:brand essence
C:brand value
D:brand stretching
答案: brand essence
6、 __ refers to a brand associated with expensive, high quality products.
A:Famous brand
B:Classic brand
C:Luxury brand
D:Leader brand
答案: Luxury brand
7、 The person responsible for planning and managing a branded product is a _____.
A:brand leader
B:brand manager
C:CEO
D:CFO
答案: brand manager
8、 _ means the ideas and beliefs which consumers have about a brand.
A:Brand loyalty
B:Brand value
C:Brand essence
D:Brand image
答案: Brand image
9、 ___ is the aspects of a brand that bring value to the customer.
A:Brand value
B:Luxury brand
C:Brand loyalty
D:Brand awareness
答案: Brand value
10、 ______ means using a successful brand name to launch a product in a new category.
A:Brand awareness
B:Brand leader
C:Brand stretching
D:Brand image
答案: Brand stretching
11、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageLevis, which has been established for over 100 years and is world-famous, is a _______.
答案: classic brand
12、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageThe aim of the advertising campaign is to enhance _______ so that consumers become more familiar with our coffee products.
答案: brand awareness
13、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imagEFor the customers, after-sale service is an important factor which decides the __.
答案: brand loyalty
14、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageHallmark produces greeting cards and gifts. Its ____ is “Caring Shared”.
答案: brand essence
15、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image Burberry is an iconic British _.
答案: luxury brand
16、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageCanon USA announced that the Company is the number-one ___ in the overall copier market.
答案: brand leader
17、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageThe move by Yamaha (originally a Japanese manufacturer of motorbikes) into branded hi-fi equipment, pianos and sports equipment is a good example of _______.
答案: brand stretching
18、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageTo create goodwill and trust with its valued Chinese consumers, Nestle should work hard to re-establish its _______ through offering quality products.
答案: brand image
19、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageAs a ______, John will take full responsibility of setting the direction for the brand’s position in the market.
答案: brand manager
20、 Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageApple’s ____ climbed 84% in the past year to $153 billion.
答案: brand value
Unit 2 Travel Unit 2 单元测验
1、 Travel happens with or without luggage, and it can be one way or __ trip.
A:around
B:round
C:back
D:odd
答案: round
2、 If you go abroad, you need your __ as one of your travel documents.
A:passport
B:money
C:insurance
D:credit card
答案: passport
3、 In customer loyalty program, customers are often given a unique ______, such as a membership card.
A:reward
B:letter
C:identifier
D:badge
答案: identifier
4、 Loyalty programs could ___.
A:largely increase investment
B:decrease the company’s fame
C:strengthen the relationship with customers
D:disturv the management
答案: strengthen the relationship with customers
5、 According to the video, English listening is influenced by__.
A:speaking speed
B:noisy environment
C:the listener’s emotion
D:the listener’s grammar
答案: speaking speed
6、 Dealing with a customer’s complaints, you should___.
A:repeat back what you are hearing to show that you have listened
B:keep on asking questions to dig out the truth
C:always stand on your company to defend its benefits
D: be very serious towards your customer
答案: repeat back what you are hearing to show that you have listened
7、 The letter to point out a mistake by the letter’s recipient is called the letter of _.
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