对应课程:点击查看
起止时间:2021-03-03到2021-06-30
更新状态:每5天更新一次
Unit 1：Production, Product and Marketing 第1单元测试题
1、 In economics， production just means the manufacturing of physical goods with exchange value. It doesn’t include the provision of services.
A:正确
B:错误
答案: 错误
2、 The basic factors of production in an economy include labor, capital, and natural resources.
A:正确
B:错误
答案: 正确
3、 Products generally fall into two categories: consumer products and industrial products.
A:正确
B:错误
答案: 正确
4、 The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
A:正确
B:错误
答案: 错误
5、 A product life cycle refers to the time period of producing a product from beginning to end.
A:正确
B:错误
答案: 错误
6、 Marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities.
A:正确
B:错误
答案: 正确
7、 An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.
A:正确
B:错误
答案: 正确
8、 The marketing mix is the set of ideas that the firms have in doing its marketing.
A:正确
B:错误
答案: 错误
9、 The function of marketing is only about selling and buying of products or services.
A:正确
B:错误
答案: 错误
10、 Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.
A:正确
B:错误
答案: 正确
Unit 2：Financial Management and Financing Unit 2 单元测试题
1、 Financial management is the management of monetary resources. It involves planning accurately, directing the monetary resources at correct time and controlling the financial activities of a firm.
A:正确
B:错误
答案: 正确
2、 Financial management should just focus on the tangible annual income and profit.
A:正确
B:错误
答案: 错误
3、 In general, financial management consists of four kinds of management: investment management, capital raising management，working capital management and profit distribution.
A:正确
B:错误
答案: 正确
4、 The only function of accounting and financial management system is to prevent financial risks.
A:正确
B:错误
答案: 错误
5、 Internal controls can prevent or identify mistakes, making the financial system more accurate and reliable.
A:正确
B:错误
答案: 正确
6、 Financing is the commercial activity of providing funds for business activities, making purchases or investing.
A:正确
B:错误
答案: 正确
7、 Equity financing deals with borrowing money and repaying it with interest.
A:正确
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