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起止时间:2020-03-09到2020-05-29
更新状态:已完结
Chapter 1The Challenges of Starting a Business Chapter 1 单元测试
1、 _____ are creative people who sometimes take risks.
A:Entrepreneurs
B:Franchisers
C:Marketers
D:Small business owners
答案: Entrepreneurs
2、 While many _____ ventures are based on innovative ideas, others revolve around improvements to existing goods or services.
A:franchise
B:not-for-profit
C:product-based
D:entrepreneurial
答案: entrepreneurial
3、 According to the Small Business Administration, one of the most common reasons for starting a business is to _____.
A:be your own boss
B:develop managerial skills
C:achieve financial security
D:manage team-oriented projects
答案: be your own boss
4、 Which of the following is among the rewards of being a small business owner?
A:freedom from fiscal responsibility
B:free time
C:freedom from job-related stress
D:lifestyle freedom
答案: lifestyle freedom
5、 As a business owner, you’re responsible for making the decisions that pertain to the profitability of your business. This decision-making freedom best reflects the _____ advantage of small business ownership.
A:independence
B:first-mover
C:lifestyle
D:financial
答案: independence
6、 As a business owner, you’re in charge and can decide when and where you want to work. This managerial freedom best reflects the _____ advantage of small business ownership.
A:financial
B:intellectual
C:time-management
D:lifestyle
答案: lifestyle
7、 Which of the following is among the disadvantages of small business ownership?
A:lifestyle uncertainty
B:steep learning curve
C:heavy time commitment
D:family values
答案: heavy time commitment
8、 Many small firms provide _____ services to large firms—that is, they hire themselves out to help with special projects or to handle certain business functions.
A:franchising
B:entrepreneurial
C:supplemental
D:outsourcing
答案: outsourcing
9、 A small business that buys goods from other firms and sells them to consumers is known as a _____.
A:wholesaler
B:retailer
C:distributor
D:franchiser
答案: retailer
10、 Lisa wants to be certain she has done all she can do to help her business survive, so she has written a business plan. One advantage of developing the plan is that it _____.
A:forces Lisa to think carefully about all aspects of her planned business.
B:enables Lisa to switch herself from a sole proprietorship to a corporation without any further paperwork.
C:focuses Lisa’s attention on her personal talents and experiences.
D:makes Lisa feel how successful she is.
答案: forces Lisa to think carefully about all aspects of her planned business.
11、 As someone who has identified a business opportunity and assumed the risk of creating and running a business to take advantage of it, Sarah is an entrepreneur.
A:正确
B:错误
答案: 正确
12、 Entrepreneurs typically stay their charted courses rather than cater to changing situations.
A:正确
B:错误
答案: 错误
13、 Because an owner can delegate both authority and responsibility, entrepreneurs often have more free time than people who work for someone else.
A:正确
B:错误
答案: 错误
14、 If a business plan is to be effective it must be specific in analyzing the competition, the money needed to start, and other details of operation.
A:正确
B:错误
答案: 正确
15、 The most important step in the process of starting a business is creating a business plan—a document that identifies a company’s goals and explains how they’ll be achieved.
A:正确
B:错误
答案: 正确
Chapter 2 Business Ethics and Social Responsibility Chapter 2 单元测试
1、 Nron, one of the world’s largest power, gas and telecommunication companies, went bankrupt because of _____.
A:the global financial crisis
B:its wrong marketing strategies
C:financial fraud scandal
D:bad-quality service
答案: financial fraud scandal
2、 Ethics refers to _____.
A:the practice of obeying applicable business laws and regulations
B:the ability to recognize a morally problematic situation
C:the ability know right from wrong and to know when you’re practicing one instead of the other
D:a series of situations in which an individual must choose between personal interest and the interest of others
答案: the ability know right from wrong and to know when you’re practicing one instead of the other
3、 Acting ethically in business does not entail _____.
A:obeying applicable laws and regulations
B:competing fairly and declining to put your own interests above those of your company or its stakeholders
C:responding quickly and appropriately to morally problematic business situations
D:making business decisions that are most beneficial to stakeholders
答案: making business decisions that are most beneficial to stakeholders
4、 Successful investor Warren Buffet says that _____ is the most important requirement on his list of what he looks for in a new employee.
A:personal integrity
B:moral intelligence
C:optimistic attitude
D:creative energy
答案: personal integrity
5、 J&J CEO Burk addressed an ethical dilemma by _____.
A:putting the financial interest of its stakeholders first
B:putting the interests of customers above those of its stakeholders
C:recalling the tainted bottles of Tylenol
D:conducting a thorough investigation
答案: putting the interests of customers above those of its stakeholders
6、 Which of the following indicates the proper order regarding how to solve an ethical dilemma? _____. ①identify feasible options ②define the problem and collect facts ③select the best option ④assess the effect of each option ⑤establish criteria for determining the most appropriate action
A:①②③④⑤
B:②①④⑤③
C:⑤④②①③
D:②⑤④①③
答案: ②①④⑤③
7、 In contrast to the “right-versus-right” problem posed by an ethical dilemma, the problem posed by a(n) _____ entails a “right-versus-wrong” decision.
A:ethical lapse
B:conflict of interest
C:moral puzzle
D:ethical decision
答案: ethical decision
8、 Which of the following items is not directly related to the problem of dealing with ethical issues?
A:bribes
B:conflicts of loyalty
C:whistle-blowing
D:hiring practices
答案: hiring practices
9、 Karen learns from a coworker at her pharmaceutical company that one of the firm’s most profitable drugs will be pulled off the market. Before the news becomes public, she sells all of her stock in the company. This action is best characterized as _____.
A:the Martha Stewart syndrome
B:insider trading
C:the stakeholder’s dilemma
D:conflict of interest
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