对应课程:点击查看
起止时间:2020-02-17到2020-06-30
更新状态:已完结
Chapter 8 New Product Development and Product Life-Cycle Strategies Exam： Chapter 8
1、 The product life cycle is normally divided into four stages, namely: introduction, growth, ______ and decline.
A:adulthood
B:automation
C:maturity
D:congestion
答案: maturity
2、 What is/are the function(s)/purpose(s) of developing new products?
A:To replace the old ones
B:To lengthen the product line
C:To enrich the product mix
D:All the other three options are.
答案: All the other three options are.
3、 _____ means when the new product idea should be able to survive in the market.
A:Selling points
B:Technical feasibility
C:Profitability
D:Market viability
答案: Market viability
4、 Once a product concept and related marketing strategy are determined, marketers can evaluate the _____ of the proposed new product.
A:business potential
B:business attractiveness
C:business opportunity
D:business appeal
答案: business attractiveness
5、 The R&D department will develop and test one or more physical versions of the product concept. Developing a successful ___, however, can take days, weeks, months or even years.
A:model
B:prototype
C:proposal
D:type
答案: prototype
6、 _____ is the process of introducing a new product or production method into commerce—making it available on the market.
A:Marketing strategy development
B:Business analysis
C:Product development
D:Commercialisation
答案: Commercialisation
7、 The following are examples of tangible products:
A:Clothes
B:Mobile phone
C:Toys
D:Cars
答案: Clothes;
Mobile phone;
Toys;
Cars
8、 The following belong to the category of intangible products:
A:Healthcare;
B:Financial services;
C:Airline services;
D:Hospitality service;
答案: Healthcare;;
Financial services;;
Airline services;;
Hospitality service;
9、 Idea screening is defined as _ and _ new product ideas to get the most promising ones for business.
A:generating
B:evaluating
C:developing
D:contrasting
答案: evaluating;
contrasting
10、 Market saturation and stiff competition will lead to:
A:Dwindling product popularity;
B:Shrinking market share;
C:Plummeting prices;
D:Increasing brand loyalty;
答案: Dwindling product popularity;;
Shrinking market share;;
Plummeting prices;
11、 If the company mainly sells consumer products then it has to focus on how to identify and satisfy consumers’ needs in order to develop its business.
A:正确
B:错误
答案: 正确
12、 Rapid technological changes are contributing to the creation of opportunities for companies to develop new products.
A:正确
B:错误
答案: 正确
13、 The product life cycle begins when a new product is launched into the market and ends when the product is withdrawn from the market.
A:正确
B:错误
答案: 正确
14、 Once the product is newly developed, before being launched into the actual market, the viability of it should be tested in a small-scale test market.
A:正确
B:错误
答案: 正确
15、 Offering discounts to customers is a way to nurture customer loyalty.
A:正确
B:错误
答案: 正确
16、 The maturity stage is a stable stage where sales are high but growth rate is low.
A:正确
B:错误
答案: 正确
17、 During concept testing, new product concepts can be presented to consumers physically only.
A:正确
B:错误
答案: 错误
18、 If the product concept passes the business test, it must be developed into a physical product.
A:正确
B:错误
答案: 正确
19、 In test marketing stage, the product and its proposed marketing programme are tested in real market settings within a large scale.
A:正确
B:错误
答案: 错误
20、 Normally, companies have the confidence, capital and capacity to launch new products into full national or international distribution one and for all.
A:正确
B:错误
答案: 正确
Chapter 9 Pricing Issues Exam： Chapter 9
1、 Sometimes, a company’s strategy is built around its price-value __.
A:relation
B:correlation
C:property
D:proposition
答案: proposition
2、 Under ___, the market consists of many buyers and sellers dealing with uniform commodities.
A:pure competition
B:monopolistic competition
C:oligopolistic competition
D:pure monopoly
答案: pure competition
3、 Monopolistic competition occurs when an industry has many firms offering products that are similar but not __.
A:equal
B:different
C:identical
D:distinct
答案: identical
4、 Generally price and demand is _ related which means that the increase in the price would lead to the decrease in the demand for that product and vice versa.
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