对应课程:点击查看
起止时间:2020-02-24到2020-07-20
更新状态:已完结
Unit Six Product Quiz, Unit Six
1、 Which word has these three meanings: start (a company), put (a product) on the market, start (an advertising campaign)?
A:throw
B:begin
C:launch
D:start
答案: launch
2、 A product which only appeals to a very specialist group of customers is a _____ product.
A:special
B:reserved
C:mass
D:niche
答案: niche
3、 A luxury product which is high quality and expensive is a(n) _____ product.
A:downmarket
B:upmarket
C:middle-market
D:mass market
答案: upmarket
4、 The product ____ discusses the stages which a product has to go through since the day of its birth to the day it is taken away from the market.
A:lifecycle
B:shelf life
C:process
D:procedure
答案: lifecycle
5、 Tariffs are taxes on ______ products.
A:imported
B:special
C:general
D:standard
答案: imported
6、 A tangible product is a product that can only be perceived indirectly
A:正确
B:错误
答案: 错误
7、 The outermost circle refers to augmented product consisting of the measures taken to help the consumer put the actual product to use, for example:delivery, warranty installation and so on.
A:正确
B:错误
答案: 正确
8、 The actual product is defined as the benefit that the product brings to the customer.
A:正确
B:错误
答案: 错误
9、 During the maturity stage, the product is established and the aim for the manufacturer is now to maintain the market share they have built up.
A:正确
B:错误
答案: 正确
10、 A quality management system (QMS) is a collection of business processes focused on consistently meeting customer requirements and enhancing their satisfaction.
A:正确
B:错误
答案: 正确
Unit Five Finance Quiz, Unit Five
1、 ___ is the money and resources made available to startup firms and small businesses with exceptional growth potential.
A:Leverage
B:Entrepreneur
C:Venture capital
D:Acquisition
答案: Venture capital
2、 ____ is an individual who commits money to investment products with the expectation of financial return.
A:acquisition
B:entrepreneur
C:investor
D:sole trader
答案: investor
3、 An ___ is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome.
A:entrepreneur
B:venture capital
C:acquisition
D: investor
答案: entrepreneur
4、 _ is investment from an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity
A:equity financing
B:angel investment
C:IPO
D:venture capital
答案: angel investment
5、 _____ finance includes tax systems, government expenditures, budget procedures, stabilization policy and instruments, debt issues, and other government concerns
A:Private
B:Corporate
C:Public
D:Company
答案: Public
6、 Which of the following does not belong to ownership investment?
A:business
B:stock
C:real estate
D:savings account
答案: savings account
7、 A ____ is literally a certificate that says you own a portion of a company.
A:cash equivalent
B:savings account
C:bond
D:stock
答案: stock
8、 Bond is a type of ___.
A:ownership investment
B:lending investment
C:cash equivalent
D:savings account
答案: lending investment
9、 If a company thrives and goes public, it will issue shares on a stock exchange; such ____ bring a great influx of cash into a firm.
A:angel investment
B:IPO
C:venture capital
D:equity financing
答案: IPO
10、 ______ occurs when a firm raises money for working capital or capital expenditures by selling debt instruments such as bonds and notes to individuals and/or institutional investors.
A:Debt financing
B:Equity financing
C:IPO
D:Venture capital
答案: Debt financing
Unit Four Market Quiz, Unit Four
1、 In ____, prices fall.
A:buyer’s market
B:bear market
C:bull market
D:retail market
答案: bear market
2、 In __, workers compete for jobs and employers compete for workers.
A:labor market
B:retail market
C:wholesale market
D:buyer’s market
答案: labor market
3、 In __, goods are sold directly to the public in small quantities.
A:buyer’s market
B:seller’s market
C:retail market
D:wholesale market
答案: retail market
4、 In _____, there is more supply than demand, buyers are at an advantage and prices are low.
A:buyer’s market
B:seller’s market
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