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起止时间:2020-03-01到2020-07-30
更新状态:已完结
Unit 1 Business Ethics Unit 1 Quiz
1、 On the accomplishment of CSC assignment, employees hone their cultural and ____ literacy.
A:educational
B:technological
C:legal
D:marketplace
答案: marketplace
2、 The CSC idea is to instill _______ and leadership skills for less-structured, diverse business environment and cultures.
A:managerial confidence
B:market competence
C:global perspective
D:partnership
答案: global perspective
3、 CSC represents not only cutting-edge career training, but also a major advance in the practice of _____.
A:economic development
B:corporate social responsibility
C:cost savings
D:supply chain management
答案: corporate social responsibility
4、 Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.
A:legal compliance
B:regulatory cost
C:operation for a reputation
D:business priority
答案: regulatory cost
5、 The alignment of charitable giving with business strategy, company skills and market needs is called ______.
A:shareholder responsibility
B:CSR value curve
C:strategic philanthropy
D:performance assessment
答案: strategic philanthropy
6、 One example of companies building a growth platform through the practice of CSR is __.
A:disaster recovery
B:donating money
C:developing product/service innovations that generate revenue
D:helping prevent violence in underserved areas
答案: developing product/service innovations that generate revenue
7、 Pro bono is a Latin phrase for ____ undertaken voluntarily and without payment.
A:quality control
B:growth strategy
C:entrepreneurial work
D:professional work
答案: professional work
8、 The potential drawback of this investment ____ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A:return
B:portfolio
C:collection
D:classification
答案: portfolio
9、 ____ is the process of designing, launching and running a new business, which is often initially a small business.
A:Entrepreneurship
B:Starting-up
C:Entrepreneur spirit
D:Business renovation
答案: Entrepreneurship
10、 Trust is the foundation of the BBC __; we are independent, impartial and honest.
A:business value
B:corporate values
C:business ethics
D:corporate ethic
答案: corporate values
11、 Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is ___.
A:行动密码
B:行为准则
C:行动管理
D:管理规范
答案: 行为准则
12、 Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
A:正确
B:错误
答案: 正确
13、 CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.
A:正确
B:错误
答案: 正确
14、 The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors’ business and societal plans.
A:正确
B:错误
答案: 错误
分析：It means companies are set up only to generate financial return to investors, i.e. to maximize the profit.
15、 Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
A:正确
B:错误
答案: 错误
分析：Legal compliance usually occurs first on the CSR Value Curve.
Unit 2 Marketing Unit 2 Quiz
1、 If you’re looking to boost customer satisfaction, one of the most promising places to start is______.
A:customer management
B:customer service
C:financial goals
D:stakeholder interest
答案: customer service
2、 It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
A:positive
B:negative
C:unknown
D:neutral
答案: positive
3、 A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
A:stake risks
B:stock options
C:stock prices
D:share dividends
答案: stock prices
4、 Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A:larger effect
B:no effect
C:less effect
D:equal effect
答案: larger effect
5、 Customer service calls involve direct interaction between ______.
A:companies and manufactures
B:manufactures and distributors
C:customers and distributors
D:companies and their customers
答案: companies and their customers
6、 One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
A:tasty
B:foreign
C:toxic
D:native
答案: foreign
7、 The stakes are high. What does the underlined word ” stakes ” probably mean?
A:stock
B:steak
C:shares
D:risk
答案: risk
8、 Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
A:正确
B:错误
答案: 正确
9、 The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
A:正确
B:错误
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